The Story


This comes right back to what we believe in: the beauty and craft of handmade rugs.

In India there is a saying that it takes 25 hands to make a handmade rug. From the uncolored yarn to your own hand woven rug, it is a journey, involving old dying and weaving traditions.

These are vital for the rug industry in India and provide a basic income to the dyers, weavers and finishers involved.


Mixing and Dyeing

For our woolen rugs, it starts with mixing the right color. With this mix the yarn is dyed, after which it’s dried in the Indian sun, giving texture and vibrancy to the textile.

After spinning the yarn, the actual weaving of the rug starts. Our weavers often work side by side on one loom or work individually to craft our flat weave, hand knot and shuttle rugs.

25hands makes use of traditional weaving techniques, applying them to designs with a contemporary look and feel. The individual weaving techniques and the slight variations in the yarn make that no rug is exactly alike.

Each has its own character and that is exactly how we like it – a good hand woven rug will show this craftsmanship while lighting up your home.



Flat weave rugs are then washed and gently scrubbed. This allows our rugs to shrink just enough to tighten up the weave and increase durability.

After drying, the rug finished by hand and fringes are added if requested. Hand finishing ensures that each rug is as beautiful and well-made as possible. The finishers check every corner and surface of your rug, cutting any loose threads and stitching on the labels by hand.

Finishing Touch

Finally, your rug is prepared for shipping. After a final quality check, they are rolled and carefully packed for safe travel. Each 25hands rug will see its final destination at your home, looking exactly as you wished and making you feel even more at home.

Want to own a rug?

See our shop for all the options